Entrepreneur Sees Hope For Clean Water On Walmart Shelves
T.J. Foltz has a recipe to help the world’s poor: Take one part entrepreneurship, one part social media savvy and one part faith-based motivation. Fold in the world’s largest retailer. Then add water. If every American spent $10 per year on his Humankind Water — less than they spend on Halloween candy — it would be enough to nearly eradicate the world’s water sanitation problems, Foltz says. Foltz, a former Christian youth minister, put out his first bottle of Humankind Water last October. The idea is to sell bottled water in a socially conscious way, with 100 percent of net profits going to fund clean-water projects in Haiti, Asia and Africa. Then he heard about the “Get on the Shelf” contest by Wal-Mart Stores Inc., an “American Idol”-style contest to open shelf space in selected Wal-Mart stores to small businesses and entrepreneurial inventors.